West Michigan based · serving the lakeshore
Your customers are looking for you online.Let's make sure they find you.
We build your website for free and show you the finished site before you pay anything. Then we manage it for you, with AI or with a person in the loop.
Answer four questions.
Five minutes, in your own words. No deposit, no catch, and nothing to book.
We build the whole site, free.
A real website, usually done in about ten minutes. You see it finished before you decide anything.
From $89/mo, we manage it.
Hosting, security, and updates whenever you ask, handled by AI. Want a person watching over it too? That plan exists. Cancel anytime.
The catch
Why would we build it for free?
Fair question. Most web companies charge two or three thousand dollars up front and hope you never call again. We do it backwards. We build your site first and prove it's worth keeping.
If it helps your business, you pick one of two monthly plans and we keep it running. If it doesn't, you walk, and you keep your domain. No contract. No pressure. We only win when the work is good enough that you want to keep it.
AI search
Your next customer might not use Google at all.
They open ChatGPT and ask “who has the best reuben by me” instead of searching for one. And they get one answer back, not ten links.
The assistant picks from what it can actually read. It cannot read the text in a photo of your chalkboard, and it will not open your PDF menu.
Somebody asks
“Who has the best reuben near Grand Haven?”
To answer, it needs
Your menu as text, with the word reuben in it.
What most places have
A photo of the chalkboard.
After the build
Two ways we manage it for you.
The build is free either way. Once you've seen your site and want to keep it, pick how it gets looked after.
Harbormaster
$89/moOur AI harbormaster runs your site. Ask for a change in plain words and it happens.
Harbormaster + Crew
$179/moEverything in Harbormaster, plus our family crew reviewing the work and checking in with you. Jim trains them and checks their work himself.
Under the hood
Big-league tech, small-town service.
You shouldn't need an IT department to have a serious website. Ours comes with the plan.
Several premier AIs, not one chatbot
Your site is built and managed by multiple leading AI models, each doing the job it's best at. One designs and writes, one reads photos and menus, one researches your market, and one critiques the finished pages with fresh eyes.
Cloudflare security, included
Every site runs on Cloudflare's global network, the same infrastructure protecting millions of the world's busiest sites. SSL encryption, attack protection, and fast loading everywhere, in every plan.
Yours, and never lost
Your domain is registered in your name, and every version of your site is saved. Change your mind about anything and we can put it back the way it was.
Built by your neighbors
When you hire us, you're backing the lakeshore.
Harborlight Web Co. is a family-run West Michigan business, and Grand Haven is our summer home port. We're boaters; the lakeshore is where we spend our time and do our work. When you call, you get a person who knows the area, not a ticket number.
Family-run
A real family business, owned and run by the people who answer the phone.
West Michigan based
Not a call center. Real people a short drive from the shore, glad to meet in person.
AI with a human option
Smart software does the daily work. On the Harbormaster + Crew plan, one of us reviews it and checks in with you.
Our work
Our first lakeshore partners are coming soon. This is where their sites will live.
Want to be one of the first?
Ready to be found?
It costs nothing to see what we’d build for you.
Start your free websiteWould rather talk to someone first? Ask us to come out